This phase is often overlooked and is vital to any project to ensure that the end product
is successful. The purpose of this phase is to define intelligent project goals by analyzing
current and past initiatives, conducting market research and acknowledging competitive
strategies. In other words, we take the time to educate ourselves in your industry to
understand your objectives and effectively communicate those objectives to your target market.
A good road map will always help lead to your destination. Projects both small and large
require a well built strategy. This step includes creating preliminary concepts and testing
them to determine the best method to meet the defined goals. Another essential part of this
phase includes establishing priorities, scheduling, and task assignments. We make sure to
not only develop a strategy but make sure that it is implemented throughout the lifecycle
of every project.
After the project goals have been defined and a strategy developed, it is time to "implement
and execute". This production process is a collaborative effort between project managers,
creatives, copy writers and developers. A cooperative team effort is extremely important to
achieve quality results; collaboration allows a project to evolve and advance quickly and
There are many methods for measuring the effectiveness of the different components of a
marketing campaign. The method used is usually dictated by the nature of the project and its
objectives. However, the desired outcome is always the same: to determine the strengths of the
project and capitalize on these strengths. This phase is important because it allows us to
maximize our efforts and your bottom line.
A successful marketing campaign and its components need to evolve over time and is necessary
to stay connected with the target audience and to adapt in a continuously changing marketplace.
At Tower29 we work with you to evaluate and define new objectives - constantly listening to
your audience and continuing to deliver the right message.