Archive for May, 2008

21
May

Congrats!

Posted by Tower29

Congratulations to Amy Fenster Brown, Circulation Manager at Where Magazine (also located in Ludwig Lofts), for winning our St. Louis Cardinals ticket giveaway.

Thank you to everyone who stopped by our office during the Ludwig Lofts Grand Opening ceremony and participated in the drawing.

09
May

Come in and say, “Hi!”

Posted by Ken

WELCOME to TOWER29

We’re propping open our doors to welcome all of our friends and neighbors at the LoftWorks Grand Opening event. Press 3W, come on in and snag yourself a bag of goodies. Enjoy some snacks and beverages while you’re here. Watch for the occasional NERF dart.

09
May

Ludwig Lofts Grand Opening

Posted by Tower29

1006 Olive Street in Downtown St. Louis

Join us for the Grand Opening of the Ludwig Lofts. Mayor Francis Slay and the Downtown St. Louis Partnership cordially invite you to join Craig Heller and LoftWorks as they celebrate the Grand Opening of the Ludwig Lofts. The event will feature Landmarks Association of Saint Louis in the 2008 Preservation Week kick-off. Originally built in 1905 for a music company, this seven-story building has been home to the Ludwig Aeolian piano store for 66 years, from 1920 to 1986.

New commercial spaces and residential display will be open during the Grand Opening event. Commercial tenants include Simply Elegant Bridal, SUDA Architects & Associates, Signature Studio Creative Photography, Meyer Financial Group, Tower29 Marketing Group, Where Magazine – St. Louis, Ebersoldt + Underwood Architecture and Saint Louis Bride Magazine.

Ludwig Lofts Grand OpeningLudwig 1950ludwig Lofts 2008

08
May

If it’s not broken… Don’t ignore it

Posted by Tim

If you declare your website complete when the design and content is approved and published, you are wasting an opportunity to grow your business.  A website is only one piece of the broader internet marketing strategy that successful companies like Papa John’s understand.

“It took us seven years to reach our first billion in online sales, and at our current pace and growth rate it will take us less than three years to hit our next billion” — Jim Ensign, VP of Marketing at Papa John’s.

http://www.cnn.com/2008/TECH/biztech/05/08/papa.johns.ap/

The Pizza industry is a great example of a business model that may never have felt the pains of ignoring online ordering.  Their business would have continued as it had pre-2001 — taking phone orders and profiting.  Instead, they took the leap; taking online orders, purchasing hardware for all their locations and dealing with all the unknowns that this system must have introduced.  In 2007, Papa John’s reportedly received $400 million in pizza orders via their online ordering system.

Their business model wasn’t broken, they simply chose to use their website to grow their business, improve customer loyalty and make more money.